It consists of a plastic card including a computer chip which entitles the holder to enter a number of tourist attractions in and around the London region having paid a set fee in advance. It is one of many such 'city passes' worldwide aimed at the international tourist market.
The pass comes in two basic forms: admissions only, or admissions plus London travel. As of July 2009 adult prices ranged from £39 a day to £89 for six days. Including travel, per adult pass prices began at £46 for one day to £129 for six days, with discounts for under 15s. The value any individual traveller or travellers derives from the pass depends on their own personal sightseeing preferences, and can be hard to determine.
WebHeads created a brand new ground up development for London Pass. A full content management system, banner management, ecommerce system, multilingual version (ES, DE, FR, IT, UK), back office integration. In it's first month the site has generated over £1million of orders and the site is already 20% up in the first quarter.
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