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Shareholder.com Launches IR Internet Standard The recent Webheads development and launch of Millicom International Cellular website with it's sophisticated Investor Relations Area - WebHeads Director JM Littman was asked to comment and review Shareholder.com's IR XML web tool. An abstract of the shareholder press release follows: Shareholder.com, the recognized innovator in investor relations communications technology, announced today the release of irXML (www.irxml.com), a groundbreaking investor relations website development tool that delivers unprecedented flexibility for investor relations websites by removing design, content and server restrictions. irXML is based on Extensible Markup Language (XML), an application standard that structures data for universal accessibility. Beyond the impact irXML will have on individual websites, standardizing investor relations content with irXML has important industry-wide significance. In the spirit of Reg FD, we have always advocated broad access to investor relations information," said Mark Coker, founder and President of BestCalls.com, the Web's largest single-source for investor conference call schedules. irXML, like NewsML and XBRL, will help public companies better manage the disclosure and dissemination of their investor communications. We're already very familiar with XML and we're enthusiastic about Shareholder.com's irXML, said JM Littman, New Media Director of Webheads Interactive, a UK-based, Database Design & Integration and Internet Strategy Company. irXML ensures that our clients' IR websites are at par, both technically and content-wise with the rest of the site. Additionally, irXML's single-source data feed can substantially simplify our IR web development for clients who are listed on both the North American and European exchanges, closed Littman. Key to irXMLs simplicity and efficiency is its four-step automatic code generation process. First, the developer selects a development language including ASP, Cold Fusion, Perl or JavaScript. Alternately, the developer can work directly with XML. Secondly, the company is identified by entering a stock ticker. Thirdly, irXML automatically generates dynamic code and allows the developer to preview their designs in HTML prior posting on-line. Lastly, the code is cut and pasted into the final HTML page residing on any server, worldwide. irXMLs automatic code generator supports over 50 IR specific functions that facilitate Reg FD compliance, including webcasts, event calendars, email broadcast lists, stock charts, quotes, price look-up functions, earnings estimates, SEC filings data, FAQs, printed materials request pages and many others. For additional information and interviews, please contact: Bradley H. Smith
Director of Marketing Communications
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